Tuesday, April 15, 2014
Monday, April 14, 2014
I always love coming across a new brand. I came across to York River Traders on instagram which I highly recommend to all my preppy enthusiast readers to check out their belts. Spring is here and it's time to put away the leather belts and bring out the motif belts. York River Traders were started by siblings, Ted and Madeline in 2012. The fundamental's on which the brand built on was their combination of their love of sporting and the outdoors with their appreciation of function, craftsmanship and style. Growing up, Ted and Madeline spent much of their time outdoors on the southern coast of Maine (York Harbor to be specific). York Harbor has provided much of the inspiration. York River Traders is an homage to the aesthetics of New England sporting life. What caught my attention of the belts was it didn't have the usual motifs of nautical coding flags and sea animals. The belts have a very original design being crafted with a rigging line. I asked Ted where did the ideal of rigging line come from? He said, “We always liked the look of rigging line and thought it would make a terrific belt. It's succinct and recognizable without being gimmicky. We also felt it was a great way for the wearer to express their love of the coast, sailing, etc.”. The belts are backed with high quality leather and a solid brass compass. The belts are made in New Hampshire. For the prepsters interested in the belts, the belts are available on their website http://yorkrivertraders.com/ and also http://tnuck.com/collections/york-river-traders. The belts go for $98. Retailers that carry the brand are Beach Plumb on Fishers island, North River Outfitters, Ball and Buck and The Andover Shop.
|The Mariner Rope Belt: Green|
|The Mariner Rope Belt:Blue|
|The Mariner Rope Belt: Yellow|
|Made in New Hampshire|
Saturday, March 15, 2014
Tuesday, March 11, 2014
It’s March and day lights’ saving time was last Sunday. Yup, spring is right around the corner. I cannot wait, I have been sick to my stomach with all the snowfall. I kid you not a whole week just wearing boots is torture to me. My feet need to be in camp mocs and weejuns at least once a week. Let’s welcome spring in an appropriate matter with Southern Proper Gingham Frat hat. Gingham is one of the most appropriate prints for warm weather usually seen on shirts, dresses and picnic tables The Southern Proper frat cap is a preppy classic I own three pairs and each time I wear my cap I always get compliments. The caps available in blue, navy, red and pink. I need myself a Southern Proper Gingham Frat cap. Viva #SoPro and get your cap.
Saturday, March 8, 2014
Friday, March 7, 2014
One of my favorite footwear brands that I love wearing Eastland, are again collaborating with American fashion designer MarkMcNairy to offer four new styles as part of their Made in Maine collection. Something spectacular always comes out when Eastland and McNasty get together. Using some of my favorite silhouettes like the Falmouth, a two eye chukka boot and the horse bit loafer. The small touch of yellow and camo makes the shoes awesome to wear for year all round. Don’t get me started on the horse bit loafers because I’m simply obsessed with them. Giving the all camo treatment to one of the most classic footwear silhouettes in footwear; adding a more fun and youthful look.
The Ripley USA is a horse bit loafer that features a brass clasp metal hardware on vamp and contrast moc-toe stiching. The Mercer USA is a two eye chukka boot featuring a non-slip boat sole and rawhide laces. The Falmouth USA a four eye moccasin low top with ballistic nylon detail in which it either comes in yellow or camo print. The four shoes are handcrafted in Maine from the finest USA components like Horween leather. The Falmouth USA and Mercer USA will be available on Eastland’s website, starting in early March and in stores at Neiman Marcus. The Ripley USA will be available online, as well as in stores, at Bodega.
|Falmouth USA x Mark McNairy Camp Moc Black/Camo|
|Falmouth USA x Mark McNairy Camp Moc Tan/ Yellow|
|Mercer USA x Mark McNairy Chukka|
|RipleyUSA Horse bit|
Sunday, March 2, 2014
J.Crew has been on a successful track in the last years. With the help of Jenna Lyons and Frank Muythens the brand has changed, expanding its demographics not only targeting to preppy buyers, but all kinds of consumers. Usually being seen worn by the U.S. First Lady Michelle Obama. Last year it opened its first European flagship store in London. J. Crew has been more successful than its competitor Banana Republic. J.Crew has a tremendous following because it offers its basics in an array of colors. Just hashtag #Jcrewaddict.The idea of offering various color ways of basics never fails just look at brands like American Apparel and Uniqlo that have used this method. I always have seen J.Crew as an American version of Uniqlo except with a more hefty price tag. J.Crew is one of the few retailers where I can find a cable knit sweater in mint or salmon pink.
It came to no surprised to find out that Fast Retailing that is the parent company of Uniqlo has an eye on the American Retailer. The founder of Uniqlo Tadashi Yanai wants to turn Fast Retailing into the world's biggest clothing retailer competing with brands like Zara and H&M. Supposedly the buying of J.Crew can Uniqlo five billlion dollars. J.Crew can be used to attract the more traditional crowd that sticks to classic staples like cable knit sweaters, cashmere sweaters, and chinos. Do you think is this a smart business move? Will the purchasing affect the American fanbase?